January 12, 2026
The African Creator's YouTube CPM Problem
If you are a content creator based in Nigeria, Ghana, Zimbabwe, or Kenya, you already know the feeling. You check your YouTube analytics after a stron…
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Creator economics, African and Caribbean streaming culture, and the data behind how this audience actually watches.
January 12, 2026
If you are a content creator based in Nigeria, Ghana, Zimbabwe, or Kenya, you already know the feeling. You check your YouTube analytics after a stron…
Read more →January 19, 2026
In 2023, a study by Luminate found that Afrobeats had grown its global streaming numbers by over 550 percent in five years. Artists like Burna Boy, Wi…
Read more →January 26, 2026
There are approximately 2.5 million people of African origin living in the United Kingdom. In Canada, the number is over 1.5 million. In the United St…
Read more →February 2, 2026
Zimbabwe has a film tradition that most people outside the country — and many inside it — do not fully know about. It is not the largest film industry…
Read more →February 9, 2026
The Caribbean has been producing cultural exports that punch far above the region's size for as long as the modern entertainment industry has existed.…
Read more →February 16, 2026
If you are a content creator, or thinking about becoming one, the financial side of streaming platforms can feel deliberately confusing. Different pla…
Read more →February 23, 2026
By most measures, Nollywood is the second largest film industry in the world by volume of output. The Nigerian film industry produces between 2,500 an…
Read more →March 2, 2026
The African creator economy is one of the fastest-growing segments of the global digital media landscape. The number of content creators on the contin…
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